Blog by Sumana Harihareswara, Changeset founder

08 Sep 2009, 11:24 a.m.

Three Great Marketing Moves

Hi, reader. I wrote this in 2009 and it's now more than five years old. So it may be very out of date; the world, and I, have changed a lot since I wrote it! I'm keeping this up for historical archive purposes, but the me of today may 100% disagree with what I said then. I rarely edit posts after publishing them, but if I do, I usually leave a note in italics to mark the edit and the reason. If this post is particularly offensive or breaches someone's privacy, please contact me.

  1. Leonard and I attended a preview screening of the Coen Brothers' film The Man Who Wasn't There and got a promotional comb. We still have and use it, several moves later.
  2. I was chary of jumping into Battlestar Galactica without seeing the miniseries and all the episodes in order. Then one day, at the cash register at Midtown Comics, I saw a stack of free DVDs. Battlestar Galactica: The Story So Far. The iTunes store gave it away for free, too. I watched the clip montage summary and got sucked in, and from then on watched each new episode
  3. My colleague Thomas Thurman is blogging a tutorial on developing applications for the Nokia N900 smartphone.