On Thursday, 6 May, the last day of the hackfest, we got so much done! (See Paul's photo). The "we" here came from three continents: Daniel Baeyens, Stormy Peters, Jason D. Clinton, Vincent Untz, Andreas Nilsson, Paul Cutler, Bharat Kapoor, Licio Fonseca, Ryan Singer and I came from both Americas and Europe for the GNOME Marketing hackfest. I'll quickly recount what we worked on that third day, though I know I'm missing some people and accomplishments.

On Thursday morning, Andreas, Paul, Licio, and Vincent worked on technical ideas for making it easier for people to demonstrate GNOME in live presentations; Paul will be writing more about that. Paul, Stormy, Ryan and I made plans to help GNOME community members learn to more effectively promote GNOME in their other technical communities (a simplification, sorry), and polished the wording of some key talking points for GNOME 3 (usability, accessibility, and apps). Thanks to the #gnome-hackers and #gnome denizens for telling us about apps and components users will love in GNOME 3, like gEdit collaborative text editing! Jason was laser-focused on video-making and giving other GNOME folks the information they need to make GNOME 3 demo videos.

Bharat spoke with me about brochure tactics (for example, every brochure should have a dedicated landing page on the gnome3.org website) and some branding issues (sometimes, multiple possible names are pretty much equally suitable, and the important thing is just to choose one and stick with it). He and I also discussed integrated marketing strategy. After all, marketing is a tool to get products or organizations things that they want -- such as sales, brand awareness, adoption, feedback, etc. -- towards a goal. Because this hackfest was pre-scoped as a GNOME 3 launch planning hackfest, we didn't rehash earlier GNOME discussions about goals. Still, at some point in the future (perhaps as part of the GNOME 3 post-launch review?), it might be nice to do some limited planning exercises to deepen our understanding of our goals and resources.

After lunch, we spoke about how to give Linux distributions the information they need about the innovations in GNOME 3, and the assistance they need to talk with their users about GNOME 3. We clarified and added to the GNOME 3.0 launch marketing schedule (feel free to grab one of those tasks).

As we wrapped up, we talked about continuing to work with the Zaragoza municipality and free software community; for example, since the area is doing so much work with accessibility, perhaps an a11y hackfest would be great for GNOME and for the local community. And we did a quick post-hackfest review of what we'd liked and what we'd like to improve next time. For example, using Gobby, the wiki, and IRC to document our discussions and work product as we went was good, but it would have been even better to use IRC more throughout (when possible) to let the larger world of GNOME and GNOME marketing know what we were up to, and to get their ideas.

Stormy finished the day by telling us that we'd gotten more done than she'd hoped, and that she was happy that people had stepped up to make things happen (once in a while she got to just sit back and watch!). She especially appreciated the Spanish people, such as Daniel Baeyens, Agustín Benito Bethencourt, and Ignacio Correas, who had taken so much time to work with us and show us the city. And Stormy thanked us for taking time away from work and home to come to Zaragoza.

That night we pub-hopped, and the next day I got on the train back to Madrid and flew back to the States. You'll see some more details pop up over the next week, on blogs or over on the wiki or the mailing list. I still have to write up some details from our notes. But for now I want to thank the hackfest's sponsors: