Blog by Sumana Harihareswara, Changeset founder

29 Apr 2002, 12:14 p.m.

Extreme Rob Walker! You are no doubt familiar with the idea…

Hi, reader. I wrote this in 2002 and it's now more than five years old. So it may be very out of date; the world, and I, have changed a lot since I wrote it! I'm keeping this up for historical archive purposes, but the me of today may 100% disagree with what I said then. I rarely edit posts after publishing them, but if I do, I usually leave a note in italics to mark the edit and the reason. If this post is particularly offensive or breaches someone's privacy, please contact me.

Extreme Rob Walker!

You are no doubt familiar with the idea of extremeness.... This was such a nifty marketing idea that it was quickly splattered all over every product you can think of, on the theory that those who embrace the extreme lifestyle (or who pretend to) will want every aspect of their existence to be extreme. Even their snack chips. Which brings us to a series of commercials touting Doritos....

Pizza, Frisbee, Programming...I'm half-expecting to have an Extreme Commencement.

This reminds me of the time I heard about an "Extreme Joyce Reading." Steve suggested that they might read excerpts from "Portrait of the Artist as an Extremely Young Man."