Blog by Sumana Harihareswara, Changeset founder
Imponderables
Hi, reader. I wrote this in 2005 and it's now more than five years old. So it may be very out of date; the world, and I, have changed a lot since I wrote it! I'm keeping this up for historical archive purposes, but the me of today may 100% disagree with what I said then. I rarely edit posts after publishing them, but if I do, I usually leave a note in italics to mark the edit and the reason. If this post is particularly offensive or breaches someone's privacy, please contact me.
I think twice over the past 30-day period, a man has mentioned to me that his wife is or soon will be out of town. Do they realize how cheesy and pass-y that sounds, even if it's not meant That Way?
Also: if you hear sales types bandying about the term CPM, you may think that it is Cost Per Million of something. Once someone tells you that these are salespeople for ads on the web, you may think the M stands for the initial consonant in "Impression." But no! CPM stands for Cost Per Thousand and the M may or may not have to do with the Roman numeral for a thousand. Why.
